Lutz Communications

Business Ideas that
Keep You in Motion

Business Consultation Services - Media Appearances - Public Speaking

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Engaging Motivational Speaker in Ann Arbor, MI

Your business started as a dream. For that dream to continue and grow, you need to keep motivated so you can succeed. Maintain your determination with the inspiring words of Bob Lutz. His skill as a motivational speaker in Ann Arbor, MI, will give you the push to keep following your dream. Bob’s leadership lectures can help you reach your potential, no matter what your goal might be. He offers his experience as someone who worked hard to reach his potential, and that drive continues today.

Your company deserves every opportunity to succeed. Once you establish yourself in the marketplace, your company’s growth isn’t guaranteed. The constant drive to prosper must be maintained. Take your advice from a person who has spent their life reaching for new goals and meeting them. Schedule Bob Lutz for a motivational speaking engagement, and he’ll provide your audience with a template for successful business development. His invaluable business consultant experience helps you lay the groundwork for a profitable future for yourself and your company.

Take a step toward the knowledge to succeed and schedule a Bob Lutz leadership lecture. His ability as a motivational speaker to inspire hearts and minds will drive you and your business further than you could ever imagine.

GM: The Beginning of a Long, Distinguished Automotive Career

Lutz began his automotive career in September 1963 at GM, where he held a variety of senior sales and marketing positions in Europe until December 1971.

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For the next 3 years, he served as Executive Vice President of Global Sales and Marketing at BMW in Munich and a member of that company's board of management.

Ford Motor Company

Later, Lutz spent 12 years at Ford Motor Company, where his last position was Executive Vice President of Truck Operations. He also served as Chairman of Ford of Europe and as Executive Vice President of Ford's International Operations. From 1982 to 1986, Lutz was a member of Ford's board.

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Cruising with Chrysler

He began his service with Chrysler in 1986 as Executive Vice President and was shortly thereafter elected to the Chrysler Corporation board. Lutz led all of Chrysler's automotive activities, including Sales, Marketing, Product Development, Manufacturing, and Procurement and Supply. Lutz also served as President and Chief Operating Officer, responsible for Chrysler's car and truck operations worldwide. His 12 years with the company are chronicled in his 1998 book, "Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company." "Guts" was revised and updated in 2003 and re-titled, "Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of our Time."

Rejoining General Motors

Lutz rejoined GM on September 1, 2001, as Vice Chairman of Product Development. On November 13, 2001, he was named Chairman of GM North America and served in that capacity until April 4, 2005, when he assumed responsibility for Global Product Development. He also served as President of GM Europe on an interim basis from March to June 2004.

Exide Technologies

Lutz joined Exide after a distinguished career with the former Chrysler Corporation from 1986 to 1998, where he reached the position of Vice Chairman. Lutz was chairman and chief executive officer of Exide Technologies. He served as Chairman until his resignation on May 17, 2002 and as a member of Exide's Board of Directors until May 5, 2004.

On April 1, 2009, Lutz was named Vice Chairman/ Senior Advisor providing strategic input into GM's Global Design and key Product initiatives, a position he held until retirement at the end of 2009. He agreed to join the new GM at his current position. On July 23, 2009, he was appointed Vice Chairman, Marketing and Communications, and on December 4, 2009, he was named Vice Chairman, Special Advisor Design and Global Product Development.

Education and Training

Lutz received his Bachelor's degree in Production Management from the University of California-Berkeley in 1961, where he earned distinction as a Phi Beta Kappa.  He received a Master's degree in Marketing, with highest honors, from the University of California-Berkeley in 1962. He received an honorary degree of Doctor of Management from Kettering University on June 21, 2003, and an honorary Doctorate of Law from Boston University in 1985.

Contact Lutz Communications to boost your company's performance with a motivational speaking engagement.

On May 1, 2010, Robert A. Lutz, General Motors vice chairman, retired after a 47-year career in the global automotive industry, including senior leadership positions at four of the world's leading automakers and founded Lutz Communications, a universal business consulting firm with an emphasis on businesses in motion.  

He currently serves as Chairman of The New Common School Foundation and is also a member of the Board of Trustees for the U.S. Marine Corps University Foundation and Vice Chairman of the Board of Trustees for the Marine Military Academy in Harlingen, Texas.

Bob is a contributor to CNBC and Road and Track. He serves on the Board of Directors of Via Motors, Group14, NanoSteel and Ushr; and is on the advisory boards of Alexander Proudfoot, and Current Motor. Bob is a partner with VLF Productions, LLC with Gilbert Villarreal and Henrik Fisker.



In collaboration with business partner Gilbert Villarreal, VLF-Automotive is a new Michigan-based automotive manufacturer. The company's first undertaking is the all new 638hp 2014 VL Destino, a sleek 4-door sedan with a supercharged V8. The process of creating a Destino starts with a standard Fisker Karma, a full EV sedan. With a new front and rear fascia and drive train, a Destino is born. For more information regarding VLF-Automotive, please visit



The VLP Event Date Wheel Watch that will be introduced at BaselWorld 2013 is the latest design statement by the partnership of industrialist Gilbert Villarreal and automotive guru Bob Lutz, following by only three months the introduction of their VL Destino automobile at the North American International Auto Show in Detroit, Michigan. For a full list of models and specs of the VLP Event Date Wheel Watch, please visit