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The Engine That Still Runs the Man


GM: The Beginning of a Long, Distinguished Automotive Career
Lutz began his automotive career in September 1963 at GM, where he held a variety of senior sales and marketing positions in Europe until December 1971.


BMW

For the next 3 years, he served as Executive Vice President of Global Sales and Marketing at BMW in Munich and a member of that company's board of management.


Ford Motor Company

Later, Lutz spent 12 years at Ford Motor Company, where his last position was Executive Vice President of Truck Operations. He also served as Chairman of Ford of Europe and as Executive Vice President of Ford's International Operations. From 1982 to 1986, Lutz was a member of Ford's board.


Cruising with Chrysler

He began his service with Chrysler in 1986 as Executive Vice President and was shortly thereafter elected to the Chrysler Corporation board. Lutz led all of Chrysler's automotive activities, including Sales, Marketing, Product Development, Manufacturing, and Procurement and Supply. Lutz also served as President and Chief Operating Officer, responsible for Chrysler's car and truck operations worldwide. His 12 years with the company are chronicled in his 1998 book, "Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company." "Guts" was revised and updated in 2003 and re-titled, "Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of our Time."


Rejoining General Motors

Lutz rejoined GM on September 1, 2001, as Vice Chairman of Product Development. On November 13, 2001, he was named Chairman of GM North America and served in that capacity until April 4, 2005, when he assumed responsibility for Global Product Development. He also served as President of GM Europe on an interim basis from March to June 2004.  


Exide Technologies

Lutz joined Exide after a distinguished career with the former Chrysler Corporation from 1986 to 1998, where he reached the position of Vice Chairman. Lutz was chairman and chief executive officer of Exide Technologies. He served as Chairman until his resignation on May 17, 2002 and as a member of Exide's Board of Directors until May 5, 2004.

On April 1, 2009, Lutz was named Vice Chairman/ Senior Advisor providing strategic input into GM's Global Design and key Product initiatives, a position he held until retirement at the end of 2009. He agreed to join the new GM at his current position. On July 23, 2009, he was appointed Vice Chairman, Marketing and Communications, and on December 4, 2009, he was named Vice Chairman, Special Advisor Design and Global Product Development. 


Education and Training

Lutz received his Bachelor's degree in Production Management from the University of California-Berkeley in 1961, where he earned distinction as a Phi Beta Kappa.  He received a Master's degree in Marketing, with highest honors, from the University of California-Berkeley in 1962. He received an honorary degree of Doctor of Management from Kettering University on June 21, 2003, and an honorary Doctorate of Law from Boston University in 1985.

Contact Lutz Communications to boost your company's performance 
with a motivational speaking engagement.

On May 1, 2010, Robert A. Lutz, General Motors vice chairman, retired after a 47-year career in the global automotive industry, including senior leadership positions at four of the world's leading automakers and founded Lutz Communications, a universal business consulting firm with an emphasis on businesses in motion.  

He currently serves as Chairman of The New Common School Foundation and is also a member of the Board of Trustees for the U.S. Marine Corps University Foundation and Vice Chairman of the Board of Trustees for the Marine Military Academy in Harlingen, Texas. He joined the Transonic Combustion, Inc. Board of Directors on May 24 2010.

Bob is a contributor to CNBC and Forbes. He serves on the Board of Directors of Via Motors, EnerG2, and NanoSteel and is on the advisory boards of Alexander Proudfoot, and Current Motor. Bob is a partner with VL Productions, LLC with Gilbert Villarreal.


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VL-Automotive

In collaboration with business partner Gilbert Villarreal, VL-Automotive is a new Michigan-based automotive manufacturer. The company's first undertaking is the all new 638hp 2014 VL Destino, a sleek 4-door sedan with a supercharged V8. The process of creating a Destino starts with a standard Fisker Karma, a full EV sedan. With a new front and rear fascia and drive train, a Destino is born. For more information regarding VL-Automotive please visit www.VL-Automotive.com.


VL-Productions

The VLP Event Date Wheel Watch that will be introduced at BaselWorld 2013 is the latest design statement by the partnership of industrialist Gilbert Villarreal and automotive guru Bob Lutz, following by only three months the introduction of their VL Destino automobile at the North American International Auto Show in Detroit, Michigan. For a full list of models and specs of the VLP Event Date Wheel Watch, please visit www.VL-Productions.com.