Business Advice from an Industry Veteran in Ann Arbor, MI
Learning from professionals is the best way to grow as a company and achieve your ambitions. When you’re looking for inspiration and business advice in Ann Arbor, MI, start at the top. Lutz Communications offers universal business consulting from Bob Lutz, a former General Motors executive. His books, speeches, and consultations are rooted in years of automotive industry experience and proven business success.
No matter what the industry, your company can receive inspiration and motivation from Lutz’s practical expertise. With his consulting services, speaking engagements, and insightful books, he helps you view your operation and see the change that leads to greater success. Contact Lutz Communications to book him as an event speaker or learn what he can do for you.
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Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013
"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”
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Best Seller
Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages!
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"Rev" up your thinking and get insider access to the "secret laws" of business success!
Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.
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Exclusive Offer: Signed, Official "Bob-L-Head"
Now you can have a scale replica of the well-known car guy
and world's oldest pilot of military jets in your own den or office!
The ability to scare away insects and rodents is scientifically unproven. Only $45
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Bob Lutz’s Background
When Lutz joined the business in the early 1960s, things were simpler. Leaders knew if you captured the public’s imagination with innovative car designs and quality craftsmanship, the money would follow. GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. This changed when bean counters took over, and numbers held sway, leading the automaker to hire Lutz out of retirement in 2001.
He reversed that spreadsheet mentality by re-shifting the focus to the vehicles customers want: creatively designed cars and trucks. GM had to go through bankruptcy but is now strong again due to Lutz’s help. He offers commonsense lessons in business consulting with a generous helping of fascinating anecdotes. As he writes:
“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”
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Latest Speaking Engagements
- SAE, North American International Powertrain
- 242 Marine Corps Birthday Ball
- Candadian Military Institute
- Bloomfield Republican Women's Club
- UHY Manufacturing Outlook
- Ann Arbor Rotary Club
- Detroit PBS 2017 Dream Cruise Road Show
- Lecture for the Woodbridge Group
- Lecture for Lyondell/Basell Automotive Innovation
- Lecture Boston for FBN Houldings plc
- Road & Track's 70th Anniversary
- Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA
- Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian
- Lecture/Book signing for the Chrysler Management Club
- Keynote speaker for the ACT Expo {Alternative Clean Transportation}
- Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
- Lecture for the Detroit-Windsor chapter of American Foundry Society
- Lecture Retired Chrysler Goup; Lecture & Book signing
- Lecture for American Financial Services Association
- Lecture for Kettering University, ASME Speaker
- Motoman with George Notaras
- Speakers' Spotlight Anual Conference
- World 50 Revenue 50 New York, NY
- Siemens PLM Software
- Southern Auto Auction 65th Anniversary Dinner
- Eyes On Design Awards performance at the NAIAS
- Orange County Auto Dealers Association
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Past Speaking Engagements
- TD Bank, TD Auto Finance
- Canadian Automobile Dealers Association
- American Fuel & Petrochemical Manufacturers
- 2013 SAE Congress
- CCC Information Services, Inc.
- Ann Arbor City Club
- Kerrytown BookFest 2013 Automotive Panel
- Lecture and book signing at the Knollwood Country Club
- Harvard Business School
- Massachusetts Institute of Technology
- University of Michigan
- University of California Berkeley
- College of the Ozarks
- Automotive News World Congress
- North American Aftermarket Organization-Tenneco
- Oil and Gas Conference-Deloitte & Touche
- World Economic Forum
- Traverse City Management Briefing Seminars
- Marine Military Academy
- AARP National Convention
- Autotrader.com
- Lauder Global Forum
- Endeca Enterprise Summit
- OESA 2010 Outlook Conference
- Cornell University
- Swiss American Chamber of Commerce
- German American Chamber of Commerce
- Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles
- Automotive Press Clubs: Detroit, Los Angeles, New York, Washington DC, Chicago
- Chrysler Retiree Group
- Washtenaw 100 Annual Dinner
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