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Business Consultation Services - Media Appearances - Public Speaking
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Ignite Your Passion for Business!When you're looking for business advice and inspiration, start at the top.
Lutz Communications in Ann Arbor, Michigan, provides expert consulting with former General Motors executive, Bob Lutz.
Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013
"Most successful leaders are mentally and emotionally askew...
Available June 4th, 2013
Best Seller
Car Guys vs. Bean Counters: The Battle for the Soul of American Business Buy it today.
"Rev" up your thinking and get insider access
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When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM’s leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz’s philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse. Lutz’s common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes: “It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”
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Upcoming Speaking Engagements: SAE, North American International Powertrain
Contact us today to book Bob Lutz for your next lecture, or book signing. Please contact the Leigh Bureau, attn. Wes Neff (WesN@LeighBureau.com) For consulting and general inquiries contact: Lecturewith "Association of Washington Business"; Topic: Leadership; Location: The Davenport Hotel Spokane, WA |
Latest Speaking Engagements: 242 Marine Corps Birthday Ball Candadian Military Institute Bloomfield Republican Women's Club UHY Manufacturing Outlook Ann Arbor Rotary Club Detroit PBS 2017 Dream Cruise Road Show Lecture for the Woodbridge Group Lecture for Lyondell/Basell Automotive Innovation Lecture Boston for FBN Houldings plc Road & Track's 70th Anniversary Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian Lecture/Book signing for the Chrysler Management Club Keynote speaker for the ACT Expo {Alternative Clean Transportation} Lecture for Metal Powder Industries Federation, "PM2014 World Congress" Lecture for the Detroit-Windsor chapter of American Foundry Society Lecture Retired Chrysler Goup; Lecture & Book signing Lecture for American Financial Services Association Lecture for Kettering University, ASME Speaker Motoman with George Notaras Speakers' Spotlight Anual Conference World 50 Revenue 50 New York, NY Siemens PLM Software Southern Auto Auction 65th Anniversary Dinner Eyes On Design Awards performance at the NAIAS
Orange County Auto Dealers Association
TD Bank, TD Auto Finance
Canadian Automobile Dealers Association
American Fuel & Petrochemical Manufacturers
2013 SAE Congress
CCC Information Services, Inc.
Ann Arbor City Club
Kerrytown BookFest 2013 Automotive Panel
Lecture and book signing at the Knollwood Country Club
Lecture Retired Chrysler Goup; Lecture & Book signing Lecture for American Financial Services Association Lecture for Kettering University, ASME Speaker |
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Past Speaking Engagements:Harvard Business School Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles |
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