Lutz Communications

Business Ideas that
Keep You in Motion

Business Consultation Services - Media Appearances - Public Speaking

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Icons and Idiots Book Cover

Car Guys VS Bean Counters Book Cover

Guts Book Cover

Superior Business Consulting in Ann Arbor, MI

When you're looking for business advice and inspiration, start at the top.

Lutz Communications provides universal business consulting in Ann Arbor, MI, with former General Motors executive, Bob Lutz. His books, speeches, and consultations are rooted in years of experience in the automotive industry, along with proven business success.

Your organization can benefit from his experience. To schedule a professional consultation for your business, or to arrange a speaking engagement, contact us today.

Whether you’re looking for books on leadership or business consulting, Bob Lutz possesses the knowledge and industry expertise to provide you with everything you need. Having held many executive positions throughout his career, his success in the field has given him insight into what works and what doesn’t. With this experience, he seeks to pass on his strategies to others who are dedicated to accomplishing their goals. If you’re searching for a universal business consulting firm to assist your organization, look no further.

Turn to Lutz Communications for detailed professional consultations that improve the way your company operates. From Bob’s books to his speaking seminars, we’re your resource for elevating not only your business but yourself as well. Our goal is to help you implement new solutions that allow for more opportunities for success. Through our business consulting services, you can begin your path toward improvement in the operation and management of your workplace.

Contact us to find out more about our business consulting services. We proudly serve clients in Ann Arbor, Michigan, and the surrounding areas.

Universal Business Consulting Firm - Ann Arbor, MI

Contact us today to book Bob Lutz for your next lecture, or book signing.

Please contact the Leigh Bureau, attn. Wes Neff

For consulting and general inquiries contact:

Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013

"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”

Books for Driving Success - Ann Arbor, MI

Available June 4th, 2013


Barnes and Noble

Indie Bound


The New York Times

The Wall Street Journal

Best Seller

Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages! 

Books on Leadership - Ann Arbor, MI

Buy it today.


Barnes and Noble

Indie Bound



"Rev" up your thinking and get insider access to the "secret laws" of business success!

Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.

Professional Consultations - Ann Arbor, MI

Get your copy today.


Barnes and Noble

Indie Bound


Exclusive Offer: Signed, Official "Bob-L-Head"


Now you can have a scale replica of the well-known car guy 
and world's oldest pilot of military jets in your own den or office! 
The ability to scare away insects and rodents is scientifically unproven. Only $45

Blue Car

White Car with Blue Stripes

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM’s leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers.

After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz’s philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse.

Lutz’s common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes:

“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

Upcoming Speaking Engagements

  • Chrysler Retiree Group
  • Washtenaw 100 Annual Dinner

Latest Speaking Engagements

  • SAE, North American International Powertrain
  • 242 Marine Corps Birthday Ball
  • Candadian Military Institute
  • Bloomfield Republican Women's Club
  • UHY Manufacturing Outlook
  • Ann Arbor Rotary Club
  • Detroit PBS 2017 Dream Cruise Road Show
  • Lecture for the Woodbridge Group
  • Lecture for Lyondell/Basell Automotive Innovation
  • Lecture Boston for FBN Houldings plc
  • Road & Track's 70th Anniversary
  • Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA
  • Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian
  • Lecture/Book signing for the Chrysler Management Club
  • Keynote speaker for the ACT Expo {Alternative Clean Transportation}
  • Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
  • Lecture for the Detroit-Windsor chapter of American Foundry Society
  • Lecture Retired Chrysler Goup; Lecture & Book signing
  • Lecture for American Financial Services Association
  • Lecture for Kettering University, ASME Speaker
  • Motoman with George Notaras
  • Speakers' Spotlight Anual Conference
  • World 50 Revenue 50 New York, NY
  • Siemens PLM Software
  • Southern Auto Auction 65th Anniversary Dinner
  • Eyes On Design Awards performance at the NAIAS
  • Orange County Auto Dealers Association

Past Speaking Engagements

  • TD Bank, TD Auto Finance
  • Canadian Automobile Dealers Association
  • American Fuel & Petrochemical Manufacturers
  • 2013 SAE Congress
  • CCC Information Services, Inc.
  • Ann Arbor City Club
  • Kerrytown BookFest 2013 Automotive Panel
  • Lecture and book signing at the Knollwood Country Club
  • Harvard Business School
  • Massachusetts Institute of Technology
  • University of Michigan
  • University of California Berkeley
  • College of the Ozarks
  • Automotive News World Congress
  • North American Aftermarket Organization-Tenneco
  • Oil and Gas Conference-Deloitte & Touche
  • World Economic Forum
  • Traverse City Management Briefing Seminars
  • Marine Military Academy
  • AARP National Convention
  • Lauder Global Forum
  • Endeca Enterprise Summit
  • OESA 2010 Outlook Conference
  • Cornell University
  • Swiss American Chamber of Commerce
  • German American Chamber of Commerce
  • Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles
  • Automotive Press Clubs: Detroit, Los Angeles, New York, Washington DC, Chicago