Lutz Communications

Business Ideas that
Keep You in Motion

Business Consultation Services - Media Appearances - Public Speaking

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Icons and Idiots Book Cover

Car Guys VS Bean Counters Book Cover

Guts Book Cover

A Leading Business Consultant in Ann Arbor, MI

It is time for you to take your business to the next level, and the best way to do that is by working with Bob Lutz of Lutz Communications. An acclaimed business consultant out of Ann Arbor, MI, Bob uses his years of leadership experience to help business leaders grow their companies and careers.

After spending many years in the automotive industry—including holding an executive position at General Motors—Bob has now turned his focus on providing expert consulting and leadership lectures around the country. So, when you are looking to get the most out of your professional career, rely on Bob Lutz to show you how he made it to the top of his industry—and how he can help you do the same in yours.

Advice for All Industries

While Bob might have made his career in the automotive industry, the knowledge he gained and lessons he learned along the way are universal themes that can easily be applied to any industry. Through his insightful books, speaking engagements, and consulting services, Bob helps you get a clear view of your operations so that you can then move your business toward the success you are after.

Plus, as an experienced motivational speaker, Bob will actively involve you in the presentation. This enables you to fully engage in the material being presented so that you can better appreciate and retain the message. Whether you are in need of an experienced business consultant or a professional leadership lecturer, Bob Lutz is here to assist you.

Universal Business Consulting Firm - Ann Arbor, MI

Contact us today to book Bob Lutz for your next lecture, or book signing.

Please contact the Leigh Bureau, attn. Wes Neff

For consulting and general inquiries contact:

Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013

"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”

Books for Driving Success - Ann Arbor, MI

Available June 4th, 2013


Barnes and Noble

Indie Bound


The New York Times

The Wall Street Journal

Best Seller

Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages! 

Books on Leadership - Ann Arbor, MI

Buy it today.


Barnes and Noble

Indie Bound



"Rev" up your thinking and get insider access to the "secret laws" of business success!

Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.

Professional Consultations - Ann Arbor, MI

Get your copy today.


Barnes and Noble

Indie Bound


Exclusive Offer: Signed, Official "Bob-L-Head"


Now you can have a scale replica of the well-known car guy 
and world's oldest pilot of military jets in your own den or office! 
The ability to scare away insects and rodents is scientifically unproven. Only $45

Blue Car

White Car with Blue Stripes

Bob Lutz’s Background

When Lutz joined the business in the early 1960s, things were simpler. Leaders knew if you captured the public’s imagination with innovative car designs and quality craftsmanship, the money would follow. GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. This changed when bean counters took over, and numbers held sway, leading the automaker to hire Lutz out of retirement in 2001.

He reversed that spreadsheet mentality by re-shifting the focus to the vehicles customers want: creatively designed cars and trucks. GM had to go through bankruptcy but is now strong again due to Lutz’s help. He offers commonsense lessons in business consulting with a generous helping of fascinating anecdotes. As he writes:

“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

Latest Speaking Engagements

  • SAE, North American International Powertrain
  • 242 Marine Corps Birthday Ball
  • Candadian Military Institute
  • Bloomfield Republican Women's Club
  • UHY Manufacturing Outlook
  • Ann Arbor Rotary Club
  • Detroit PBS 2017 Dream Cruise Road Show
  • Lecture for the Woodbridge Group
  • Lecture for Lyondell/Basell Automotive Innovation
  • Lecture Boston for FBN Houldings plc
  • Road & Track's 70th Anniversary
  • Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA
  • Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian
  • Lecture/Book signing for the Chrysler Management Club
  • Keynote speaker for the ACT Expo {Alternative Clean Transportation}
  • Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
  • Lecture for the Detroit-Windsor chapter of American Foundry Society
  • Lecture Retired Chrysler Goup; Lecture & Book signing
  • Lecture for American Financial Services Association
  • Lecture for Kettering University, ASME Speaker
  • Motoman with George Notaras
  • Speakers' Spotlight Anual Conference
  • World 50 Revenue 50 New York, NY
  • Siemens PLM Software
  • Southern Auto Auction 65th Anniversary Dinner
  • Eyes On Design Awards performance at the NAIAS
  • Orange County Auto Dealers Association

Past Speaking Engagements

  • TD Bank, TD Auto Finance
  • Canadian Automobile Dealers Association
  • American Fuel & Petrochemical Manufacturers
  • 2013 SAE Congress
  • CCC Information Services, Inc.
  • Ann Arbor City Club
  • Kerrytown BookFest 2013 Automotive Panel
  • Lecture and book signing at the Knollwood Country Club
  • Harvard Business School
  • Massachusetts Institute of Technology
  • University of Michigan
  • University of California Berkeley
  • College of the Ozarks
  • Automotive News World Congress
  • North American Aftermarket Organization-Tenneco
  • Oil and Gas Conference-Deloitte & Touche
  • World Economic Forum
  • Traverse City Management Briefing Seminars
  • Marine Military Academy
  • AARP National Convention
  • Lauder Global Forum
  • Endeca Enterprise Summit
  • OESA 2010 Outlook Conference
  • Cornell University
  • Swiss American Chamber of Commerce
  • German American Chamber of Commerce
  • Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles
  • Automotive Press Clubs: Detroit, Los Angeles, New York, Washington DC, Chicago
  • Chrysler Retiree Group
  • Washtenaw 100 Annual Dinner