Lutz Communications

Business Ideas that
Keep You in Motion

Business Consultation Services - Media Appearances - Public Speaking

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Icons and Idiots Book Cover

Car Guys VS Bean Counters Book Cover

Guts Book Cover

Motivational Business Consulting in Ann Arbor, MI


Lutz Communications offers universal business consulting in Ann Arbor, MI, from former General Motors executive, Bob Lutz. His books, speeches, and consultations, are rooted in years of experience in the automotive industry, along with proven business success.

No matter what industry you’re involved in, your business can gain much from Lutz’s experience and expertise. His practical advice inspires and motivates. Through his business consulting services, speaking engagements, and insightful books, he helps you to look at your operation and see the change that will lead to greater success.

Contact us to find out what he can do for you. We proudly serve clients in Ann Arbor, Michigan, and the surrounding areas.

Universal Business Consulting Firm - Ann Arbor, MI

Contact us today to book Bob Lutz for your next lecture, or book signing.

Please contact the Leigh Bureau, attn. Wes Neff

For consulting and general inquiries contact:

Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013

"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”

Books for Driving Success - Ann Arbor, MI

Available June 4th, 2013


Barnes and Noble

Indie Bound


The New York Times

The Wall Street Journal

Best Seller

Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages! 

Books on Leadership - Ann Arbor, MI

Buy it today.


Barnes and Noble

Indie Bound



"Rev" up your thinking and get insider access to the "secret laws" of business success!

Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.

Professional Consultations - Ann Arbor, MI

Get your copy today.


Barnes and Noble

Indie Bound


Exclusive Offer: Signed, Official "Bob-L-Head"


Now you can have a scale replica of the well-known car guy 
and world's oldest pilot of military jets in your own den or office! 
The ability to scare away insects and rodents is scientifically unproven. Only $45

Blue Car

White Car with Blue Stripes

His Background

When Bob Lutz got into the auto business in the early 1960s, things were simpler. Automotive leaders knew if you captured the public’s imagination with innovative car design and top quality craftsmanship, the money would follow. Back then, GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. This changed for the worse at GM when bean counters took over and numbers held sway.

It got so bad the automaker hired Lutz out of retirement in 2001. He turned that spreadsheet mentality around by putting the focus back on vehicles the customers wanted — cars and trucks made with creativity and great design. GM had to go through bankruptcy but is strong once again with Lutz’s help.

His commonsense lessons in business consulting, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes:

“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

Upcoming Speaking Engagements

Latest Speaking Engagements

  • SAE, North American International Powertrain
  • 242 Marine Corps Birthday Ball
  • Candadian Military Institute
  • Bloomfield Republican Women's Club
  • UHY Manufacturing Outlook
  • Ann Arbor Rotary Club
  • Detroit PBS 2017 Dream Cruise Road Show
  • Lecture for the Woodbridge Group
  • Lecture for Lyondell/Basell Automotive Innovation
  • Lecture Boston for FBN Houldings plc
  • Road & Track's 70th Anniversary
  • Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA
  • Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian
  • Lecture/Book signing for the Chrysler Management Club
  • Keynote speaker for the ACT Expo {Alternative Clean Transportation}
  • Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
  • Lecture for the Detroit-Windsor chapter of American Foundry Society
  • Lecture Retired Chrysler Goup; Lecture & Book signing
  • Lecture for American Financial Services Association
  • Lecture for Kettering University, ASME Speaker
  • Motoman with George Notaras
  • Speakers' Spotlight Anual Conference
  • World 50 Revenue 50 New York, NY
  • Siemens PLM Software
  • Southern Auto Auction 65th Anniversary Dinner
  • Eyes On Design Awards performance at the NAIAS
  • Orange County Auto Dealers Association

Past Speaking Engagements

  • TD Bank, TD Auto Finance
  • Canadian Automobile Dealers Association
  • American Fuel & Petrochemical Manufacturers
  • 2013 SAE Congress
  • CCC Information Services, Inc.
  • Ann Arbor City Club
  • Kerrytown BookFest 2013 Automotive Panel
  • Lecture and book signing at the Knollwood Country Club
  • Harvard Business School
  • Massachusetts Institute of Technology
  • University of Michigan
  • University of California Berkeley
  • College of the Ozarks
  • Automotive News World Congress
  • North American Aftermarket Organization-Tenneco
  • Oil and Gas Conference-Deloitte & Touche
  • World Economic Forum
  • Traverse City Management Briefing Seminars
  • Marine Military Academy
  • AARP National Convention
  • Lauder Global Forum
  • Endeca Enterprise Summit
  • OESA 2010 Outlook Conference
  • Cornell University
  • Swiss American Chamber of Commerce
  • German American Chamber of Commerce
  • Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles
  • Automotive Press Clubs: Detroit, Los Angeles, New York, Washington DC, Chicago
  • Chrysler Retiree Group
  • Washtenaw 100 Annual Dinner