Lutz Communications

Business Ideas that
Keep You in Motion

Business Consultation Services - Media Appearances - Public Speaking

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Professional Consultations in Ann Arbor, MI

Take your business to the next level with the help of Lutz Communications. By seeking Bob Lutz’s professional consultations in Ann Arbor, MI, you can apply his advice to boost your career and company growth. This well-known consultant draws on his years of leadership experience to help corporate executives develop their businesses and careers.

Bob worked in the automotive industry for many years. After holding an executive position at General Motors, he now conducts leadership seminars and offers expert consulting nationwide. So, if you want to make the most out of your professional career, trust him to help you. He will show you how he rose to the top of his business and how you can achieve the same in yours.

Advice for All Industries

Although Bob's career is in the automotive sector, the knowledge and skills he picked up along the way have broad applications across many industries. Bob enables you to understand your operations comprehensively so that you may steer your company toward your desired success. With the help of his insightful books, engaging seminars, and consulting services, you will soon reach greater heights.

Because Bob is a seasoned motivational speaker, you will be actively engaged in his presentations. You will be able to appreciate and remember his presented message because it’s empowering and relatable. Whether you require a skilled business consultant or a qualified leadership lecturer, Bob and the team at his universal business consulting firm will help.

Universal Business Consulting Firm - Ann Arbor, MI

For consulting and general inquiries contact:

Get the new book, Icons and Idiots: Straight Talk on Leadership, June 4th, 2013

"Most successful leaders are mentally and emotionally askew...
It’s precisely because they are impatient, stubborn, opinionated,
unsatisfied, and domineering that they are successful.”

Books for Driving Success - Ann Arbor, MI

Available June 4th, 2013


Barnes and Noble

Indie Bound


The New York Times

The Wall Street Journal

Best Seller

Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
NYTimes extended best seller list since publication in June; 3rd best-selling business book. No. 5 on the WSJ list and being translated into most major languages! 

Books on Leadership - Ann Arbor, MI

Buy it today.


Barnes and Noble

Indie Bound



"Rev" up your thinking and get insider access to the "secret laws" of business success!

Thoughtful and controversial, you will walk away with new ideas about the business model and how to achieve business success. Revised and updated, Guts is positive, insightful, and thought provoking.

Professional Consultations - Ann Arbor, MI

Get your copy today.


Barnes and Noble

Indie Bound


Blue Car

White Car with Blue Stripes

Bob’s Background

Early in the 1960s, when Bob joined the company, things were less complicated. Leaders understood that if they could grab the public's interest with imaginative automotive designs and high standards of craftsmanship, the money would follow.

General Motors prevailed thanks to its fearless, innovative leadership and enduring brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. This changed when numbers began to rule, and bean counters gained control, prompting the automaker to rehire Bob in 2001.

He overcame this spreadsheet mentality by refocusing on the types of vehicles that people actually want: innovatively built automobiles and trucks. Bob's expertise helped General Motors emerge from bankruptcy and become strong again. Along with fascinating anecdotes, he provides practical business advice. As he writes:

“It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

PAST Speaking Engagements

  • SAE, North American International Powertrain
  • 242 Marine Corps Birthday Ball
  • Candadian Military Institute
  • Bloomfield Republican Women's Club
  • UHY Manufacturing Outlook
  • Ann Arbor Rotary Club
  • Detroit PBS 2017 Dream Cruise Road Show
  • Lecture for the Woodbridge Group
  • Lecture for Lyondell/Basell Automotive Innovation
  • Lecture Boston for FBN Houldings plc
  • Road & Track's 70th Anniversary
  • Lecture with "Association of Washington Business"; Topic: Leadarship; Location: The Davenport Hotel, Spokane, WA
  • Lecture/Book Signing with "CU Direct"; Topic: Trends, Marketing, Innovation; Location: The Cosmopolitian
  • Lecture/Book signing for the Chrysler Management Club
  • Keynote speaker for the ACT Expo {Alternative Clean Transportation}
  • Lecture for Metal Powder Industries Federation, "PM2014 World Congress"
  • Lecture for the Detroit-Windsor chapter of American Foundry Society
  • Lecture Retired Chrysler Goup; Lecture & Book signing
  • Lecture for American Financial Services Association
  • Lecture for Kettering University, ASME Speaker
  • Motoman with George Notaras
  • Speakers' Spotlight Anual Conference
  • World 50 Revenue 50 New York, NY
  • Siemens PLM Software
  • Southern Auto Auction 65th Anniversary Dinner
  • Eyes On Design Awards performance at the NAIAS
  • Orange County Auto Dealers Association

Past Speaking Engagements 

  • TD Bank, TD Auto Finance
  • Canadian Automobile Dealers Association
  • American Fuel & Petrochemical Manufacturers
  • 2013 SAE Congress
  • CCC Information Services, Inc.
  • Ann Arbor City Club
  • Kerrytown BookFest 2013 Automotive Panel
  • Lecture and book signing at the Knollwood Country Club
  • Harvard Business School
  • Massachusetts Institute of Technology
  • University of Michigan
  • University of California Berkeley
  • College of the Ozarks
  • Automotive News World Congress
  • North American Aftermarket Organization-Tenneco
  • Oil and Gas Conference-Deloitte & Touche
  • World Economic Forum
  • Traverse City Management Briefing Seminars
  • Marine Military Academy
  • AARP National Convention
  • Lauder Global Forum
  • Endeca Enterprise Summit
  • OESA 2010 Outlook Conference
  • Cornell University
  • Swiss American Chamber of Commerce
  • German American Chamber of Commerce
  • Auto Shows: Detroit, Geneva, Frankfurt, Paris, New York, Chicago, Los Angeles
  • Automotive Press Clubs: Detroit, Los Angeles, New York, Washington DC, Chicago
  • Chrysler Retiree Group
  • Washtenaw 100 Annual Dinner